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Curaca · Lima

Digital products for real problems

Curaca is a venture studio. I build products with a team of AI agents, put them in the hands of real users and publish here how they do: what works, what does not and what I learn from each attempt. The first one, Nada Menos, is under construction.

Products

Each product shows the state it is in today. I only list what I have already built: ideas that do not exist yet are not announced here.

Nada Menos

Under construction

nadamenos.pe

A free supermarket price comparison tool. You give it your list, it puts together the cheapest basket across nine stores counting delivery, and leaves the products in each store’s cart. It was born in August 2026 for the market near my house; today my friends use it and I want yours to use it too.

It is free. If it saved you money, share it so more people can benefit.

What comes next

On hold

There is a list of ideas waiting their turn. The studio’s rule is one at a time: until Nada Menos proves that people come back, the next one does not start. When it starts, I publish it here first.

How it gets built

What I am building with products, AI agents and data: the decisions, the costs and the lessons each attempt leaves behind.

What gets taken out

Removing the wholesale market from the product, simplifying the home page and carts, and adding the Bolsa as a mascot. A week of deciding what to leave out.

Read

A home-cooking recipe book

One hundred Peruvian home recipes with household measures — cups, spoonfuls, cloves of garlic — and a week that fills itself in with one tap.

Read

The generic becomes a card

Someone who types "milk" isn't looking for a brand. Turning the generic into a card of its own, with hundreds of products that had to be separated without mixing what shouldn't mix.

Read

All entries

Gonzalo Márquez

Who is behind it

Gonzalo Márquez · Founder

Computer Engineer from the PUCP, Master’s in Business Administration from the Universidad del Pacífico and Corporate MBA from ESADE. I sold technology for twenty years at Oracle, IBM, VMware and NetApp and ran the commercial side of Caleidos, always knowing what it was that I was selling. In August 2026 I left to build my own thing. Curaca is that.

More about GonzaloLinkedIn

Want the Nada Menos price data for your brand, or have something to tell me?

Write to me at gonzalo@curaca.ai. I reply myself.