Why does Curaca exist?

I always liked building things. As a kid I used to tell my parents that when I grew up I was going to build robots (I did not end up going that way, but today I get to build with robots). In college I really enjoyed the projects where we built games and systems. In my second job I made a CRM out of an Excel sheet running against a database. And when I was at Caleidos I built several internal and external tools to improve the team’s productivity or expand the company’s commercial reach. Still, my main role, my official role, was always in sales.

Curaca is, in a way, a return to my programming roots, but carrying twenty years of business knowledge on top. From having seen firsthand what actually hurts and what difficulties companies and people deal with every day in Peru.

And the context matters. Advances in artificial intelligence let me execute in weeks things that a few years ago would have needed a full development team and several months of work. As much as I spent my career in sales, I never drifted away from the technical side. Today I understand how to build a software product as well as I did the day I left college.

I am not going to do this with a development team. I am going to do it with a team of AI agents that execute what I decide. That changes the way I am going to work: instead of writing a fifty-page business plan and looking for someone to fund it, I build the product in weeks, put it in front of real people, and see what happens. If it works, I keep going. If it does not, I shut it down and move to the next idea. No committee to convince along the way.

I have always had a lot of ideas. The time has come to bring some of them into reality and check whether they are as good as I imagine. I am sure some of them will not fly, for different reasons. But what drives me is the certainty that at least one of them will work and change people’s lives for the better. And along the way, I am sure I will learn not just how to build better products, but how to distribute them faster and more effectively.

The Curaca was the one who carried out the Inca’s orders and delegated the work. In this case, I am the one who is going to delegate the work to my AI agents so that what people actually need gets done.

I am going to write here about every product I build — whether it works or not, with the real numbers behind it. If you want to know a bit more about what I am doing, or you think I can help you with something, I am always glad to talk and to listen.