A face of its own
Nada Menos adopts Curaca's design system. The quipu, the knotted-cord instrument, becomes the central metaphor for the spending chart.
With the product working underneath, it was time for it to look like something, not a demo. Nada Menos adopted the design system I’m building for Curaca, and with it a metaphor that fits perfectly: the quipu, the Andean instrument of knotted cords that curacas once used to keep accounts. Each person’s spending chart is, literally, their own quipu — every purchase, a knot.
Stone by day, indigo by night, with gold reserved for what actually matters: the price. No supermarket green, no generic cream. The idea, both in the brand’s name and in how it looks, is that nothing gets to take up space — not a color, not a word — unless it’s there to help you decide where to buy.
With an identity of its own in place, what was left was the step that made it truly real: taking the product off my laptop and putting it somewhere anyone could reach from home.